As part of this month’s SCOPE Art Show, digital print and design company MOO teamed up with artist, calligrapher, and creative director Aerosyn-Lex Mestrovicto demonstrate the changing nature of business, art, and communication with CODICES, a paper-based installation.
The NFC-enabled exhibit at Art Basel Miami will take visitors on an artistic experience between paper and space, and examine a modern new way of networking in the digital age.
For a basic understanding of MOO’s Paper+, and forever-lasting Business Cards+, they are embedded with an NFC chip, so that with a tap on your smartphone you can access personal info such as a website, social media profile, or work portfolio.
You can recode your card at any time, from any place to update your information for your network. It’s the traditional paper business card, reimagined for instantaneous digital networking.
Mestrovic’s paper installation will be much the same. It encourages visitors to view and experience the installation in its physical form but is also infused with a digital component. They’ll be able to access additional digital content by tapping their phones anywhere around the exhibit, thereby transforming the physical experience into one which can be shared, experienced, and commented online, around the world.
The collaboration takes place at a mid-way point between the traditional and the digital, as the physical and digital spheres of our social experiences are evolving and blending together. But since technology is creating new channels for connecting with others and experiencing culture, what does this mean for the future of art? In a talk with PSFK, Mestrovic gave his take:
“I’m interested in how all these things relate. What if you’re making your own sheet of paper but embedding microchips into it. Or, if you’re making your own brush that then is translating its movement data and creating dimensional sculptures out of that data. I think that there’s really amazing things to be done where your merging and compressing these craft based processes with modern day, cutting edge technology.”
See the full article at PSFK.com