pacific city

Retail and Food Halls are Revamping Southern California Communities

How retail is revamping SoCal's cultural and entrepreneurial scene

In the midst of Los Angeles’ urban resurgence, the city’s suburbs are seeing their own makeovers. An hour south of downtown, Huntington Beach is celebrating the opening of Pacific City, a retail hub and food hall that houses local vendors, a Equinox fitness facility, and social gathering spots—all right across from the beach. While the new complex, developed by DJM Capital Partners, breathes new life into the beach town, it’s just another example of a larger culture and entrepreneurial growth in the Orange County region.

With almost 60 new stores and restaurants, the complex hosts a mix of anchor tenants such as H&M and Tommy Bahama, as well as indie shops, boutiques, and cafes. Pacific City also offers free amenities, with designated hangout spots, with foosball tables, fire pits, and a movie screening section for after a long day at the beach.

While Huntington Beach may be known by locals for its surf, and known to tourists for its weather and proximity to Disneyland, the city’s culture runs deeper than the sand and the big name brands. Pacific City strikes at the heart of the community, embodying “the best of what SoCal culture has come to represent—freedom, creativity, entrepreneurship.”

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